Ideas
Developed the campaign theme of "We Should" and incorporated branded message into all materials.
Revealed Steve to be the "average guy" and a completely trustworthy citizen that you just have to like.
Web
Focused on making the core messages as clear as possible through simple design and a focus on the campaign film. Added video content to every page so people could always get a sense of Steve's character and voice. There is also heavy social media integration and sharing tools in this site.
Film & Photo
This campaign film is the centerpiece of Steve's campaign. We want as many people to see this as possible, so they get a clear sense of who Steve is and why it makes sense to vote for him no matter your party affiliation. The film's message is consistent with the rest of the campaign's supporting media.
Social Media
Blue Ocean Ideas is responsible for the social media campaign to accompany the election process. Some of this is coaching Steve and his campaign supporters on how to wisely engage his audience.
Design
We ensured consistent design to all campaign materials, letters, collaterals, and other designed pieces.
