Naming

We love creating names for companies that make sense. Quite simply, the software products this company creates will be in square. They will be made right. That trait became the name of the company itself.

Branding

Obviously, with a name like Insquare, we start off with some clear design cues. But the challenge then became to not create something cliché. We wanted to visually depict precision.

Everything thing about this logo is strong and firm, with lots of right angles. The blue is bold, and the silver is metallic when printed. The characters themselves appear to be "in square."

About

So what do you do when you're starting your own software development company and don't have so much as a name? You come to Blue Ocean Ideas.

The owner of Insqaure is a brilliant consultant who needed help getting his business launched. By outlining who he was, what sort of work he would be doing, and how he would be doing it, Blue Ocean Ideas was able to start from scratch, name the company, and bring the identity into focus.

Insquare's driving focus is to develop high-quality, tightly-coded, done-right software.