Weekly Idea: The Strategic Role of Hope
Posted on June 22nd, 2010 in Blog, Suggested, The Weekly Idea, brand development, ideas, thought provoking by brody
Do you remember hoping for things growing up?
Hoping to make the team. Hoping to go to that college. Hoping to get that job.
Our hopes are for plausible things. If our hopes were impossible, they wouldn’t be worth hoping for. Hope is an exercise in reality.
Hope also demands that we take steps to bring our hopes to reality. It’s foolish to say we hope to make the team but then not practice.
In other words, hope inspires and requires discipline.
And hope is a strategic precursor to success.
If a salesperson doesn’t hope to make the sale, he won’t make the call. If a student doesn’t hope to pass, he won’t study. If a couple doesn’t hope to stay together, they won’t even try.
Hope brings purpose.
So what about your brand? What about taking your message to the world? Do you want your brand’s promise to take hold in the minds of your customers?
The first step is hope. Miss that step and you will miss the reality, focus, and motivation to succeed.
Hope isn’t a wish. It’s part of the strategic process of building a brand.
It’s possible,
Brody
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Thanks for daring to redeem the word "hope" with this commentary. Your thoughts manage to be both optimistic and realistic at the same time. Optimistic, because I fear, especially in the midst of such an intense global recession and seemingly desperate relief operations around the world, that "hope" has become a word almost synonymous with its antonym–hopeLESS… and realistic, because you call the hopeful to play a role in the success story for which they yearn.
We can only think by way of the words we use. Definitions and meaning are paramount in human communication. Thanks for chiming in.
This is definitely refreshing. Too often, I think companies get caught up in what they feel is realistic rather than hopeful, like Tim said. With the economy the way it is, for many clients it's about what can get them concrete results right away, not their overarching hopes for their brand. That stuff is too fluffy – they need to make money! But if you don't have the big picture of what you're hoping for in mind, the low-level, lead generation stuff lacks true purpose. Wish more people got that!
This is definitely refreshing. Too often, I think companies get caught up in what they feel is realistic rather than hopeful, like Tim said. With the economy the way it is, for many clients it's about what can get them concrete results right away, not their overarching hopes for their brand. That stuff is too fluffy – they need to make money! But if you don't have the big picture of what you're hoping for in mind, the low-level, lead generation stuff lacks true purpose. Wish more people got that!
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I feel you have already got social bookmarking on your weblog see the footer. However that’s from another website. I guess you wish to make it direct? There are various strategies to check out but none of them are sio simple so that you want do some onerous work. Strive
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Hope is a strategic precursor to success alright!
How about chance??