Weekly Idea: The Strategic Role of Courage

Posted on July 27th, 2010 in Blog, The Weekly Idea by greg

There is a fundamental question I ask every client in our first strategic meeting:

“How far out of the box are you willing to go?”

The answers I get are amusing at times: “Three steps.” “One step.” “Half a step.” “What box?”

But one thing has never happened:

Not one client has ever said they aren’t willing to step out of the box. Some people really aren’t willing though. They think they are. But they aren’t.

Courage is the fuel of innovation.

How far out are you willing to step?

Keep moving forward,

Greg

P.S. Next Friday we’ll be leading our training event on Web 2.0, Social Media, Mobile Devices, In-Bound Marketing (& Why You Should Care). The course has received terrific feedback each time we have taught it. You owe it to your organization to see where the world is going. Be there.

Afterwards, we’ll be having our August happy hour at The Still from 4-6 pm. All are welcome. First round is on us.